Public commitment: Similar to goals and objectives companies set for carbon footprint reduction, waste reduction and water reduction, set and report on goals and objectives for safer chemical use. Transparency about your goals, objectives, and progress will demonstrate both to investors and large scale purchasers the deliberate steps you are taking to reduce their risk, either in investing in your company or in purchasing your products.
GOJO set a goal in 2016 to reduce its chemical footprint by 50 percent by 2020 and reports on its progress annually.
Seventh Generation set a goal for 2020 that its products would not be acutely orally toxic and would be free of chronic toxicants. For 2016, it reported that it had reduced the overall use of the preservative Methylisothiazolinone (MIT) in formulated products.